Validating Personas & Other Methodologies

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When we create our personas, we need to get all those assumptions out. HOW?

Once you gathered data from your persona. Validate your persona. HOW?

  1. Do user interviews with people who fit your user's persona. Do 10–15 interviews, ask questions to validate problems, and gain insight on what they need. You don’t need lots of users or complicate things. You just need a simple reality check and start learning from the market stepping out from that lovely bubble you have.
  2. Create a survey. Aim for 100–250 responses. That should be quite representative. I like do to surveys for the following reasons:
    - Surveys are an alternative venue for populations who wouldn’t normally have the opportunity to share their voice via interview.
    - Conducting an interview first will let you engage in a conversation with the users. When you hear something interesting, you want to decide whether it’s a pattern or not, do a survey.

Other Persona Methodologies

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Hi 🙋🏻‍♀️ I am a Mix-Methods Researcher at Deloitte. I’d like to share my thoughts and experiences in the field💙 Thank you so much for visiting ☺️🙏

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Karen

Karen

Hi 🙋🏻‍♀️ I am a Mix-Methods Researcher at Deloitte. I’d like to share my thoughts and experiences in the field💙 Thank you so much for visiting ☺️🙏

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